Tiger walks on water

This is cool. A guy posted a video on youtube claiming to have found a glitch in EA’s latest Tiger Woods PGA tour game where he can play off water, a shot he nicknamed the `Jesus Shot’. EA’s response was brilliant. They have posted their own real video of Tiger himself walking down the fairway, onto the water reaching the middle of the pond to take his next winning shot. The Freshen Up blog put it well ‘It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans’. I agree.