I thought I could see the light at the end of the tunnel, but it was just some b*stard with a torch, bringing me more work.

Hovis get it right

Posted: September 23rd, 2008 | Author: admin | Filed under: Music, Uncategorized | No Comments »

The new Hovis TV ad is great. It’s exactly what a TV ad should be – big budget, well shot, great narrative, epic, emotion filled. The truth is that TV is still the dominant media consumed in people’s living rooms. I think it should act like a dominant media too. None of this product demo / slice of every day life bollocks. We can get that on Eastenders. If advertising agencies still insist on calling their ads ‘films’ and media agencies charge a small fortune for airing them, lets have big budget, cinematic productions for our sixty seconds of escapism. Digital content is still some way of having the same gravitas as a TV ad done well. This ad proves the point.

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