Diamond campaign

We had a quick departmental creative review yesterday. Despite winning 3 Cannes Golds and Two Oneshow golds, it’s been a really tough year for us. We have had a load of great ideas but selling them and getting them made has been difficult. There has been some great stuff done elsewhere though. Mainly abroad it has to be said. This campaign for Shreddies I judged at D&AD back in May. It is just total genius. Apparently it came from an intern and it has that type of feel. I love both it’s simplicity and stupidity. After whopperfreakout and Coke Zero taste litigation, it is my favourite campaign of the year.