The secret to good advertising is to understand your audience. If your target is ‘youth’ then this Channel 4 site is a brilliant resource. There’s a ton of good content on here. Check out the brand maps too.
I hate Coldplay and want punch the TV when Chris Martin hangs off his mic theatrically as he does on every single song he sings. Lucky then he has been replaced in this video by a puppet. Like the bit where the dad mouths ‘f**king hell’.
Prefect tone for VA. Just something BA could never go near. Frankie Goes to Hollywood is an inspired soundtrack and I love how they have saturated the colours on the uniforms. Although from experience, they still have the same women working on the planes, it’s just they are 50 now….