Prefect tone for VA. Just something BA could never go near. Frankie Goes to Hollywood is an inspired soundtrack and I love how they have saturated the colours on the uniforms. Although from experience, they still have the same women working on the planes, it’s just they are 50 now….
We had a quick departmental creative review yesterday. Despite winning 3 Cannes Golds and Two Oneshow golds, it’s been a really tough year for us. We have had a load of great ideas but selling them and getting them made has been difficult. There has been some great stuff done elsewhere though. Mainly abroad it has to be said. This campaign for Shreddies I judged at D&AD back in May. It is just total genius. Apparently it came from an intern and it has that type of feel. I love both it’s simplicity and stupidity. After whopperfreakout and Coke Zero taste litigation, it is my favourite campaign of the year.
Love this for two reasons:
The strategic insight – it’s easy to miss something you are not looking for. Gives the creatives endless possibilities. Very nicely executed too (much better than their previous youtube rip-off). Chris Palmer is a brilliant director and for me it shows. Simply done but done very well.
I wish we had the digital bit. We could do some fantastic things with it.
Viral from the Viral Factory for Diesel. Old idea but a good one. Like it.
uses Sony Walkman earphones to recreate the NY subway map. By Saatchi and Saatchi Sydney.
This is cool. A guy posted a video on youtube claiming to have found a glitch in EA’s latest Tiger Woods PGA tour game where he can play off water, a shot he nicknamed the `Jesus Shot’. EA’s response was brilliant. They have posted their own real video of Tiger himself walking down the fairway, onto the water reaching the middle of the pond to take his next winning shot. The Freshen Up blog put it well ‘It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans’. I agree.
From Channel 4 (4Creative I’d imagine) for upcoming Stanley Kubrick season. They always seem to have some decent promotional budgets and do a good job. This one shot steady cam clip is really nicely done.
From the end of last year, this campaign is now picking up the awards it deserves. What a brilliant way of demonstrating how much people love your product over the competition. Take it away from them.
This is a ‘wish i had thought of that’ moment for me. Hats off to CPB.
just because I understand that feeling. The ads don’t really do it for me, so i’ve kind of ignored them.
Just back from the Cannes Advertising festival. More low key than usual and enjoyed it much better that way. We won a gold Lion for our MINI Clubman work. Actually we won three as all three individual executions were voted gold but the cheeky buggers only gave us the one. Here it is looking all gold and liony in my suitcase.
