This is cool. A guy posted a video on youtube claiming to have found a glitch in EA’s latest Tiger Woods PGA tour game where he can play off water, a shot he nicknamed the `Jesus Shot’. EA’s response was brilliant. They have posted their own real video of Tiger himself walking down the fairway, onto the water reaching the middle of the pond to take his next winning shot. The Freshen Up blog put it well ‘It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans’. I agree.
From Channel 4 (4Creative I’d imagine) for upcoming Stanley Kubrick season. They always seem to have some decent promotional budgets and do a good job. This one shot steady cam clip is really nicely done.
From the end of last year, this campaign is now picking up the awards it deserves. What a brilliant way of demonstrating how much people love your product over the competition. Take it away from them.
This is a ‘wish i had thought of that’ moment for me. Hats off to CPB.
Just back from the Cannes Advertising festival. More low key than usual and enjoyed it much better that way. We won a gold Lion for our MINI Clubman work. Actually we won three as all three individual executions were voted gold but the cheeky buggers only gave us the one. Here it is looking all gold and liony in my suitcase.
