This is the Party Election broadcast from our 2010 UK Election campaign for the Green Party. The Green’s had never got an MP into parliament before. Our job was to help them break through. Our solution was a really tightly integrated and targeted campaign featuring billboards, personalised policy videos and a policy matchmaker application. Our head of innovation, Dom O’Brien has a brilliant overview of the campaign on his site.
Started seeing this technique pop up in a few places. Using a QuicktimeVR + Streeview style camera rig, it’s incredible immersive. So much potential to get lost in real or imaginary worlds. Coming soon to a website near you….
Another thing I have been meaning to post about for ages. See and chat to people on the same site as you. Simple, visual, social. I love it.
See it here.
