The new Hovis TV ad is great. It’s exactly what a TV ad should be – big budget, well shot, great narrative, epic, emotion filled. The truth is that TV is still the dominant media consumed in people’s living rooms. I think it should act like a dominant media too. None of this product demo / slice of every day life bollocks. We can get that on Eastenders. If advertising agencies still insist on calling their ads ‘films’ and media agencies charge a small fortune for airing them, lets have big budget, cinematic productions for our sixty seconds of escapism. Digital content is still some way of having the same gravitas as a TV ad done well. This ad proves the point.
From NY Times. Nice way of showing medal tallies at the Olympics since it began. Medal tally and a countries economic or political strength often to go arm in arm, like Germany being so dominant in 1936.
Just a concept at the moment but a good one I think. See your bread being toasted so you don’t have to keep running over to check it. Can withstand temperatures of up to 900 degrees. Snaps apart for easy cleaning. Nice.
Just watched Jay-Z's headline Glastonbury set (on TV obviously, see previous post). Amazing. He totally nailed it. After all the negative press, he was superb. Even if you are not a big fan of his music (and I'm not) you can't deny the man has got some serious style. It was all so slick, so professional and so tailored to that crowd, unlike the rambling crackhead who preceded him. This clip is of his first two songs, the first of which was his tongue-in-cheek way of hitting back at Oasis, done with exactly the right amount of humour. So wish I had been there now.....
