Golden Silvers
Posted: May 19th, 2009 | Author: admin | Filed under: Uncategorized | No Comments »Liking this single. One to watch.
Liking this single. One to watch.
Not as good as Dance Wiv me but Summer festival anthem for sure. He’s got the formula now and it’s all down to house…..
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Our first TV ad for 3. The background to it is that as a brand they really needed to do something to re-establish trust with a very cynical public. We needed to be real, non-shouty, quietly confident and do something that didn’t try too hard.
We also had to launch mobile Skype.
Oh and we had just under four weeks from brief to going on air…….
I think it has turned out pretty well. It’s a platform that they can build on and ‘changing mobile forever’ sets them a challenge intrenally to keep striving to improve.
The main character Jason is a lovely bloke. Lead singer of Bugz in the Attic and perfect for this.
The power of music. clever and scary.
Nice.
Just been sent this. Love it. Like those music graphs a while back. Must think of poster campaign that could use this.
From the FA. Nicely done. Ray Winston is a legend. Love the ‘long hard look at yourself line’ with him eyeballing himself.
This is just a wicked viral. I love the guy’s enthusiasm almost as much as the techy ‘brilliance’ of the idea. Anything that gets youtubers arguing in large numbers about whether it’s real or fake has done it’s job.
This is a great idea and one that will be nicked by a ad agency very soon. I can imagine T-Mobile jumping all over this – life’s for sharing and that.
Liking this from the ronin