Meant to write about this a while ago. It’s just brilliantly designed. Tilt shift stop motion technique. You can click on the image and it will bring up clothes of a matching colour. It’s the user experience that is so good here. It feels like the idea has come from a designer not ‘creative’. and it is all the better for not having a ‘campaign idea’ getting in the way.
The future of home entertainment is here. Utterly insane. I still remember my Commodore 64 : )
I like the fact you can do it. I haven’t seen it done amazingly yet. A job for glue I think.
Give it time. Great from about 2mins in. It must have taken ages to do.
Liking this single. One to watch.
Not as good as Dance Wiv me but Summer festival anthem for sure. He’s got the formula now and it’s all down to house…..
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Our first TV ad for 3. The background to it is that as a brand they really needed to do something to re-establish trust with a very cynical public. We needed to be real, non-shouty, quietly confident and do something that didn’t try too hard.
We also had to launch mobile Skype.
Oh and we had just under four weeks from brief to going on air…….
I think it has turned out pretty well. It’s a platform that they can build on and ‘changing mobile forever’ sets them a challenge intrenally to keep striving to improve.
The main character Jason is a lovely bloke. Lead singer of Bugz in the Attic and perfect for this.
The power of music. clever and scary.
Nice.
Just been sent this. Love it. Like those music graphs a while back. Must think of poster campaign that could use this.
