The secret to good advertising is to understand your audience. If your target is ‘youth’ then this Channel 4 site is a brilliant resource. There’s a ton of good content on here. Check out the brand maps too.
I hate Coldplay and want punch the TV when Chris Martin hangs off his mic theatrically as he does on every single song he sings. Lucky then he has been replaced in this video by a puppet. Like the bit where the dad mouths ‘f**king hell’.
Prefect tone for VA. Just something BA could never go near. Frankie Goes to Hollywood is an inspired soundtrack and I love how they have saturated the colours on the uniforms. Although from experience, they still have the same women working on the planes, it’s just they are 50 now….
We had a quick departmental creative review yesterday. Despite winning 3 Cannes Golds and Two Oneshow golds, it’s been a really tough year for us. We have had a load of great ideas but selling them and getting them made has been difficult. There has been some great stuff done elsewhere though. Mainly abroad it has to be said. This campaign for Shreddies I judged at D&AD back in May. It is just total genius. Apparently it came from an intern and it has that type of feel. I love both it’s simplicity and stupidity. After whopperfreakout and Coke Zero taste litigation, it is my favourite campaign of the year.
f***ing hilarious.
Not sure what aleatory actually means but this is a really nice idea.
Colour translated into musical notes. Check it out.
I really like the potential of all this stuff.
Interactive Video Object Manipulation from Dan Goldman on Vimeo.
I love data visualisation. Not a sentence I thought I’d ever write but with 2.0 technology, suddenly data is alive and sexy and brilliant.
This is a word cloud image made from words most associated with Barak Obama in hundreds of press releases. Imagine the live version powered by blog feeds. This kind of thing would make incredibly powerful digital outdoor posters – watch this space.
and this is one of my favourite websites of the year from Goodby Silverstein for Sprint mobile.
More links below.
History flow (of a topic’s life story on Wikipedia)
like it.
